ADD Global

AdD Global

Flexibility. Simplicity. Clarity.



What does AdD stand for?

AdD Global is a strategic consultancy that transforms organizational complexity into clear, actionable advantage.Flexibility. Simplicity. Clarity.
That is the AdD way.



How can AdD support you?

AdD focuses on helping you avoid complexity (or, at least, reduce it as much as possible).

  • Process Automation

  • Project & Portfolio Management

  • Business Development

  • Transformation

  • Digitalisation

  • Multicultural Mediation



Why AdD?

We believe complexity is the real barrier to progress.
That s why we simplify it, so you can move faster, act with clarity, and grow without restrictions.
"Borders limit maps, not ambition"


About the founder:

Pablo Gallardo was born in Spain and made for global challenges.
He is passionate about building meaningful connections, and immersing himself in new cultures, perspectives, and ideas.



Contact

Email: [email protected]
Telephone Number: +34 604524133



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Short, actionable conversations on cutting through organisational complexity.

© 2025 AdD Global. All rights reserved.

© 2025 AdD Global. All rights reserved.

BIO

Pablo Gallardo brings a solid mix of international experience, strategic vision, and hands-on execution in areas like Project Management, Business Development, and Organizational Transformation.His specialties are leading multicultural teams and managing cross-functional projects across different sectors and countries.A strong believer in lifelong learning, Pablo stands at the intersection of engineering precision and business strategy. He has driven large-scale initiatives globally, and guided decision-making at both operational and executive levels.Beyond his professional roles, Pablo actively supports the entrepreneurial ecosystem and is passionate about soft skills, sharing insights on public speaking, communication and teamwork among others."It is not just about delivering results but about building long-term impact."

Email: [email protected]


© 2025 AdD Global. All rights reserved.

ADD Global

AdD Global

Flexibility. Simplicity. Clarity.


Contact Info

Email: [email protected]
Telephone Number: +34 604524133


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How can wehelp you?


© 2025 AdD Global. All rights reserved.

ADD Global

AdD Global

Flexibility. Simplicity. Clarity.


About AdD

AdD Global a tech-driven strategic consultancy designed to simplify organisational complexity, with flexibility, simplicity, and clarity.Let’s be honest: Projects, ideas, and businesses rarely fail due to a lack of effort or commitment. They stumble because complexity gets in the way.Complexity is sneaky. It convinces teams that complicated solutions are the only way forward. Before you know it, focus blurs, priorities shift, and urgent tasks overshadow the important ones.At AdD, we know effort alone is not always enough. That is why we help you remove friction, and get your business back to what matters: clear, actionable results.Flexibility. Simplicity. Clarity.
That is the AdD way.

Mission and Vision

Our mission is clear:
To help organisations operate with clarity and confidence, overcoming complexity with practical, scalable solutions.
Everything we do is designed to reduce friction and bring clarity.Because we envision a change:
A world where any business, regardless of size, can operate with clarity and focus. Free from the weight of complexity.
This is where the structure replaces noise.
Where simplicity is a strength.
Where every decision is made with focus.

Values

  • Flexibility: No two business are the same. Every project is tailored to your specific needs.

  • Simplicity: Simple does not mean basic, it means focused, effective and easy to implement. So you can stay focused on your daily activities.

  • Clarity: Cutting through the noise. Clear communication are at heart of everything we do.

That is how we support every step of the process.When you remove complexity from the ecuation and add focus and purpose, you lead better, scale smarter, and move forward with impact.


Its name is a heartfelt tribute to the founder's grandmothers:Anita ArrebolaToñi de DiegoTogether, they inspired the name:
Arrebola de Diego = AdD


© 2025 AdD Global. All rights reserved.

ADD Global

AdD Global

Flexibility. Simplicity. Clarity.


Add Strategy

Consulting services that simplify planning and leadership.Bringing clarity to complex decisions by transforming intricate data and plans into focused, actionable strategies.


Add AI-Driven Systems

Tech-based solutions to simplify operations and scaleWe replace manual friction with scalable systems, empowering your business to act with speed and precision.


Suscriptions


© 2025 AdD Global. All rights reserved.

ADD Global

AdD Decode

The Podcast


Turning AdD’s internal playbooks into 30-minute, jargon-free masterclassesAdD Decode is the podcast that demystifies the toughest parts of scaling a modern organisation. In each 30-minute episode, an AI-narrated host opens up real AdD documentation: project management frameworks, digitalisation run-books, business-development playbooks and growth guides, etc. And translates them into practical stories you can act on today. Whether you need a faster PMO, a smoother market-entry plan or a roadmap for process automation, AdD Decode gives you the why, the what and the how, straight from the team that helps you overcome complexity with flexibility, simplicity and clarity.


EP001 - Managing Social Complexity in Project Management

This episode outlines project management training program, focused on managing social complexity within projects. It addresses challenges in large-scale projects by enhancing project managers' leadership, conflict management, and communication skills. Key areas of content include motivation and personal image, team dynamics, perception, and communication management, alongside systemic approaches to understanding project environments. The program emphasizes how social complexities impact project success, providing models and strategies for effective stakeholder analysis and interaction.


EP002 - The Future is Digital Adapt Your Business

This episode outlines a strategic approach for businesses to embrace digital transformation. It emphasizes understanding the business's target audience, whether Business-to-Business (B2B) or Business-to-Consumer (B2C), as a foundational step. The material then shifts to developing a robust digital strategy, highlighting the importance of assessing the current state, defining future goals, and prioritizing actions for maximum market value. Finally, it explores a "Toolbox" of digital resources, including general digital tools, Artificial Intelligence (AI) for training and content generation, and automation tools to enhance productivity and reduce operational times.


EP003 - Strategy for SMBs and Entrepreneurs: From Idea to Action

This episode provides a comprehensive guide for developing a business strategy. It begins by emphasizing the importance of understanding the user, whether through a Business-to-Business (B2B) or Business-to-Consumer (B2C) approach, by asking key questions about the target audience and market. The document then outlines crucial elements for developing a strategy, including defining long-term vision and short-term goals, and analyzing competitors. Finally, it addresses the practical challenge of managing resistance to change within an organization, highlighting the significance of clear communication and team involvement to ensure successful implementation.


EE001 - Decoding complexity for SMEs thanks to AI

This is the first extra-episode of the podcast.
In this video episode, we pull back the curtain on how we create our content, revealing the structure that turns AdD's strategic playbooks into practical, scalable solutions. We explore common challenges in project management, from coordinating remote teams to the intricacies of process automation. You'll hear real-world examples and learn how to streamline your workflows and scale your operations. We also dive into the fundamentals of business development and the steps to successful international growth. This episode provides a clear, actionable roadmap for your team, embodying our core values of flexibility, simplicity, and clarity. Tune in to learn how to keep decoding complexity and achieve global growth.


EP004 - Business Innovation Playbook for Business Transformation

This comprehensive episode outlines a Business Innovation Design approach that integrates various disciplines like Design Thinking, Lean Startup, Strategic Foresight, Business Modeling, Agile Development, and Innovation Management. It presents a systematic framework for organizations to innovate, structured around 10 core principles and 24 foundational blocks covering areas from market analysis and product development to financial planning and organizational strategy. The methodology details three iterative phases—Reframe the Context, Design the Value, and Understand the Context—and provides a vast array of tools and activities for each block. Ultimately, this blueprint aims to equip businesses with a robust process to address diverse challenges, envision future possibilities, and effectively bring innovative solutions to market.


EE002 - Business Innovation Playbook for Business Transformation

This is the second extra-pisode of the podcast, as usual, extra-episodes include video in it, this one is related to the episode 4 about "Business Innovation Playbook for Business Transformation" and it outlines a Business Innovation Design approach that integrates various disciplines like Design Thinking, Lean Startup, Strategic Foresight, Business Modeling, Agile Development, and Innovation Management. It presents a systematic framework for organizations to innovate, structured around 10 core principles and 24 foundational blocks covering areas from market analysis and product development to financial planning and organizational strategy. The methodology details three iterative phases—Reframe the Context, Design the Value, and Understand the Context—and provides a vast array of tools and activities for each block. Ultimately, this blueprint aims to equip businesses with a robust process to address diverse challenges, envision future possibilities, and effectively bring innovative solutions to market.


EP005 - Decoding Communication, Mastering Hidden Meanings

This comprehensive episode offers a detailed exploration of communication techniques and skills. It begins by defining communication, its conceptual components, functions, and various types, including interpersonal, group, and mass communication, explaining how these affect to team managers. The text further breaks down the elements of communication, such as sender, receiver, message, code, channel, and context, also accounting for noise and feedback and their influence within the project dynamic. Several communication models are presented. Finally, the document addresses communication within organizations and meticulously outlines the challenges and barriers to effective communication, emphasizing the critical role of active listening and the social nature of language


EP006 - Demystifying AI for SMEs From Hype to Practical, Scalable Solutions

This episode explores the practical implementation of Artificial Intelligence for small and medium-sized enterprises (SMEs) and freelancers. It begins by defining AI through various quotes from prominent figures and illustrates the exponential growth of AI models like ChatGPT in terms of training tokens. The document also categorizes AI capabilities, ranging from "No AI" to "Superhuman," outlining where current AI stands and what general AI might achieve. Furthermore, it provides diverse examples of AI applications across sectors like healthcare, hospitality, agriculture, and ergonomics, emphasizing the integration of Big Data and AI to enhance decision-making and operational efficiency. The presentation concludes by highlighting critical factors for AI implementation, such as interoperability, ethical considerations, scalability, and profitability, alongside key steps for developing an AI roadmap.


EP007 - Redefining Sales: From Push to Buyer-Led Growth

This episode outlines modern sales systems, emphasizing a customer-centric and buyer-led approach as opposed to outdated, seller-pushed tactics. It highlights the limitations of traditional selling methods, such as burnout for sales teams and buyer frustration, and presents statistics on buyer preferences for rep-free and remote purchasing. The core message is that businesses must understand the customer journey and design sales systems around how buyers want to buy**. The document details three key phases: Awareness, focusing on being present in buyer spaces; Attraction, aiming to convert awareness into active interest through valuable content; and Conversion, centered on reducing friction and risk for buyers to make a decision. The overall goal is to equip sales teams with strategies to consistently and helpfully engage with customers where they already are.


EE003 - Redefining Sales: From Push to Buyer-Led Growth

This is the third extra-pisode of the podcast, as usual, extra-episodes include video in it, this one is related to the episode 7 about "Redefining Sales: From Push to Buyer-Led Growth" and it outlines modern sales systems, emphasizing a customer-centric and buyer-led approach as opposed to outdated, seller-pushed tactics. It highlights the limitations of traditional selling methods, such as burnout for sales teams and buyer frustration, and presents statistics on buyer preferences for rep-free and remote purchasing. The core message is that businesses must understand the customer journey and design sales systems around how buyers want to buy. The document details three key phases: Awareness, focusing on being present in buyer spaces; Attraction, aiming to convert awareness into active interest through valuable content; and Conversion, centered on reducing friction and risk for buyers to make a decision. The overall goal is to equip sales teams with strategies to consistently and helpfully engage with customers where they already are.


EP008 - A Success Story of Rapid Growth and Its Challenges

This episode describes how an industrial manufacturer experienced uncontrolled rapid growth over four years, resulting in a two-hundred-percent increase in staff and significant organizational chaos. This expansion led to major internal issues, including a lack of defined processes, conflicting project goals, and confusing supply chain relationships. Recognizing the problem was rooted in management rather than just technical issues, the manufacturer's cybersecurity partner, Kentia Engineering, brought in a new firm (AdD Global) to mediate. AdD conducted an intensive two-day workshop focused on project management and communication to create a structured and actionable plan. Ultimately, this intervention led to the client achieving clarity, improving supplier relations, and establishing a long-term collaboration with their cybersecurity advisor.


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© 2025 AdD Global. All rights reserved.

ADD Global

AdD Global

Flexibility. Simplicity. Clarity.


© 2025 AdD Global. All rights reserved.

ADD Global

AdD Global

Flexibility. Simplicity. Clarity.


© 2025 AdD Global. All rights reserved.

ADD Global

AdD Global

Flexibility. Simplicity. Clarity.


A Rapid Growth and Its Challenges: An AdD's Success Story

It all started with one of our partners, Kentia Engineering, a leading engineering company with focus on research and development. They were working with an industrial manufacturer experiencing meteoric growth. In just four years, the company had growth the staff by 200%.This rapid success, while impressive, brought with it a series of organisational issues. The company lacked clear internal processes and a defined strategic direction. To make matters worse, the owner would often change project goals, creating confusion and misalignment within the teams. While the employees were motivated by the potential for growth, the lack of structure was a major obstacle.The industrial manufacturer, who was the client of Kentia, our partner, also had supply chain problems. They came from a smaller company that had now become their trusted supplier, but the relationship between them, and with other suppliers, was confused and poorly structured.The situation was critical: the lack of processes, communication, and resources threatened the company's ability to launch its product on time and pass a crucial audit. Our partner, in their role as an advisor in cibersecurity, understood that the underlying problem was not just technical, but one of management. It was at this point that they brought us in.

AdD's InterventionWe were invited by Kentia, our trusted partner, for a two-day workshop. Our role was to act as mediators and organisers, with the goal of bringing structure to the chaos.We did not just focus on cybersecurity; we also applied our expertise in project management. Through this intensive workshop, we helped the industrial manufacturer's teams improve their internal communication and strengthen their coordination with all their suppliers, including our partner. The goal was clear: to transform the complexity of their growth into a simple, actionable plan.

The Outcome and Future of the CollaborationAfter the workshop, the result was a clear and concise action plan for the next steps. Weak points were identified, responsibilities were assigned for each task, and concrete deadlines were established. For the first time in a long time, the end-client had a clear vision of how to achieve their goal.The industrial manufacturing company was extremely satisfied. We not only managed to improve their relationship with their supplier in cybersecurity (our partner) but also helped them optimise their management with the rest of their suppliers.The success was so significant that, although they had not planned to celebrate the milestone, the industrial manufacturer and their cybersecurity advisor have confirmed a collaboration for several years. This is tangible proof that trust and clarity in project management are the foundation of lasting commercial relationships.

© 2025 AdD Global. All rights reserved.

ADD Global

AdD Global

Flexibility. Simplicity. Clarity.


Un Crecimiento Acelerado y sus Desafíos: Historia de un Caso de Éxito de AdD

Todo comenzó con nuestro socio, Kentia Engineering, una destacada empresa de ingeniería de desarrollo e investigación . Estaban trabajando con una empresa en crecimiento meteórico, un fabricante industrial que, en solo cuatro años, había conseguido hacer crecer la plantilla en un 200%.Este éxito tan rápido, aunque impresionante, trajo consigo una serie de problemas de organización. La empresa carecía de procesos internos claros y de una dirección estratégica definida. Para empeorar las cosas, el dueño a menudo cambiaba los objetivos del proyecto, creando confusión y desalineación entre los equipos. A pesar de que los empleados estaban motivados por el potencial de crecimiento, la falta de estructura era un obstáculo importante.El fabricante industrial, que es el cliente final de esta historia, también tenía problemas en su cadena de suministro. Venía de una empresa más pequeña que ahora se había convertido en su proveedor de confianza, pero la relación entre ellos, y con otros proveedores, era confusa y poco estructurada.La situación era crítica: la falta de procesos, comunicación y recursos amenazaba la capacidad de la empresa para lanzar su producto a tiempo y superar una auditoría crucial. Nuestro socio, en su rol de asesor de ciberseguridad, entendió que el problema de fondo no era solo técnico, sino de gestión. Fue en ese momento que nos involucraron.

La Intervención de AdDFuimos invitados por nuestro socio, Kentia, para un taller de dos días. Nuestro rol fue el de mediadores y organizadores, con el objetivo de traer estructura al caos.No solo nos centramos en la ciberseguridad, sino que también aplicamos nuestra experiencia en gestión de proyectos. A través de este taller intensivo, ayudamos a los equipos del fabricante industrial a mejorar la comunicación interna y a fortalecer la coordinación con sus proveedores, incluido nuestro socio, que era proveedor del cliente final. El objetivo era claro: transformar la complejidad de su crecimiento en un plan de acción sencillo y factible.

El Resultado y el Futuro de la ColaboraciónDespués del taller, el resultado fue un plan de acción claro y conciso para los próximos pasos. Se identificaron los puntos débiles, se asignaron responsables para cada tarea y se establecieron plazos concretos. Por primera vez en mucho tiempo, el cliente final tuvo una visión clara de cómo alcanzar su objetivo.La empresa fabricante industrial quedó muy satisfecha. No solo conseguimos mejorar su relación con Kentia, su proveedor y nuestro asociado, sino que también los ayudamos a optimizar su gestión con el resto de sus proveedores.El éxito fue tan contundente que, aunque no tenían planeado celebrar el hito, el fabricante industrial y su proveedor de asesoramiento en ciberseguridad han confirmado una colaboración de varios años más. Una prueba tangible de que la confianza y la claridad en la gestión de proyectos son la base de las relaciones comerciales duraderas.

© 2025 AdD Global. All rights reserved.

ADD Global

AdD Global

Flexibility. Simplicity. Clarity.


Organizing Chaos: The True Role of a Project Manager

Let’s face it: every project is chaotic, this is a fact ! There are changing priorities, unexpected problems, and updates that make even the most detailed plans feel shaky at times. But here is the catch: the chaos is not the enemy but, actually, a very important part of the project. Moreover, the real job of the project manager is no other than to embrace that chaos, organize it, and pull results from it.Chaos in project management comes from everywhere: changing requirements, limited resources, updated timelines, and unforeseen risks. Projects rarely follow perfectly the given plan, and frankly, that is what makes them exciting! This is also the reason why project managers are not just planners but rather problem solvers.Your job as a project manager is not about controlling every single detail (that is unrealistic!) but organizing the unpredictability, and motivate the team to reach success.

How do you bring order into chaos?In order to organize the mess while keeping everyone focused on the end goal, you will need to set clear goals that provide focus and direction, so even when the ground shakes beneath you, knowing where you all are headed keeps everyone aligned and working as a team.Flexibility is key here: in a dynamic environment, rigid structures can break under pressure, so you must know where agility comes in, being able to adapt while keeping the end goal in sight. Clear communication is another critical tool, since regular updates and transparent conversations help you avoid confusions that usually bring only frustration. However, when everyone is informed and everyone knows the next steps, the disorder becomes manageable.On the other hand, you must somehow be able to expect the unexpected with the help of risk management methodologies and experience. Remember that it is not just about identifying risks but also about preparing the team to act quickly, simple and confidently when (and, if you are lucky, sometimes even before) those risks become reality.Of course, no project manager can manage chaos alone: delegating tasks and trusting the team to handle their responsibilities is a crucial part of reducing bottlenecks. When each member of the team owns their part of the activities in an autonomous way, this spreads the load, making chaos more manageable for everyone.

How do you deliver outcomes in the midst of chaos?At the end of the day, the real measure of a project manager is how well you can deliver results. Below a summary of tools we usually use to progress:

  • Prioritize What Matters: Not every fire needs to be put out immediately. One of the key skills to master is knowing which issues deserve immediate attention and which ones can wait; so focusing on what the bottleneck ensures progress.

  • Break It Down: Chaos often feels overwhelming when problems seem too big. Breaking tasks down into smaller, manageable pieces keeps the team moving forward, and each small victory builds momentum.

  • Celebrate Wins: Do not wait until the end to celebrate. Recognizing milestones along the way keeps morale high and reminds the team that progress is being made, even if it is in small steps.

  • Adapt and Learn: Chaos is also an opportunity to learn. When something does not go as planned, adapt, improve processes, refine the plan, and use the lessons to improve the project. Flexibility is key here !

The Project Manager: a conductor of controlled chaosThe beauty of project management is that you are not here to control the chaos but to use it, turning what might feel like disorganization into progress, ensuring that all the pieces come together as a puzzle. Your real success lies in how well you guide the teams through unpredictability and complexity while keeping them focused on the results.Project Managers shape the unpredictability, work on solving problems, and lead with adaptability.

ConclusionChaos is not a barrier to project success but rather an inevitable part of the process. The best project managers do not try to eliminate chaos but instead, use it to their advantage; with clear objectives, flexibility, effective communication, and a focus on results, you will be able to turn chaos into productivity and deliver successful outcomes, no matter how turbulent the journey.At the end of the day, your job as project managers is to drive your team through the unpredictable, ensuring the possible outcome for the project.

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© 2025 AdD Global. All rights reserved.