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BIO

Pablo Gallardo brings a solid mix of international experience, strategic vision, and hands-on execution in areas like Project Management, Business Development, and Organizational Transformation.His specialties are leading multicultural teams and managing cross-functional projects across different sectors and countries.A strong believer in lifelong learning, Pablo stands at the intersection of engineering precision and business strategy. He has driven large-scale initiatives globally, and guided decision-making at both operational and executive levels.Beyond his professional roles, Pablo actively supports the entrepreneurial ecosystem and is passionate about soft skills, sharing insights on public speaking, communication and teamwork among others."It is not just about delivering results but about building long-term impact."

Email: [email protected]

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About AdD

AdD Global a tech-driven strategic consultancy designed to simplify organisational complexity, with flexibility, simplicity, and clarity.Let’s be honest: Projects, ideas, and businesses rarely fail due to a lack of effort or commitment. They stumble because complexity gets in the way.Complexity is sneaky. It convinces teams that complicated solutions are the only way forward. Before you know it, focus blurs, priorities shift, and urgent tasks overshadow the important ones.At AdD, we know effort alone is not always enough. That is why we help you remove friction, and get your business back to what matters: clear, actionable results.Flexibility. Simplicity. Clarity.
That is the AdD way.

Mission and Vision

Our mission is clear:
To help organisations operate with clarity and confidence, overcoming complexity with practical, scalable solutions.Everything we do is designed to reduce friction and bring clarity.Because we envision a change:
A world where any business, regardless of size, can operate with clarity and focus. Free from the weight of complexity.This is where the structure replaces noise.
Where simplicity is a strength.
Where every decision is made with focus.

Values

That is how we support every step of the process.When you remove complexity from the ecuation and add focus and purpose, you lead better, scale smarter, and move forward with impact.

Its name is a heartfelt tribute to the founder's grandmothers:Anita ArrebolaToñi de DiegoTogether, they inspired the name:
Arrebola de Diego = AdD

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• Organizing Chaos

Add Operations

Packages that simplify planning and leadership.Bringing clarity to complex decisions by transforming intricate data and plans into focused, actionable strategies.

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Add AI-Driven Systems

Tech-based solutions to simplify operations and scaleWe replace manual friction with scalable systems, empowering your business to act with speed and precision.

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Suscriptions

• AdD Newsletter
• AdD Decode - Podcast
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Turning AdD’s internal playbooks into 30-minute, jargon-free masterclassesAdD Decode is the podcast that demystifies the toughest parts of scaling a modern organisation. In each 30-minute episode, an AI-narrated host opens up real AdD documentation: project management frameworks, digitalisation run-books, business-development playbooks and growth guides, etc. And translates them into practical stories you can act on today. Whether you need a faster PMO, a smoother market-entry plan or a roadmap for process automation, AdD Decode gives you the why, the what and the how, straight from the team that helps you overcome complexity with flexibility, simplicity and clarity.

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EP001 - Managing Social Complexity in Project Management

This episode outlines project management training program, focused on managing social complexity within projects. It addresses challenges in large-scale projects by enhancing project managers' leadership, conflict management, and communication skills. Key areas of content include motivation and personal image, team dynamics, perception, and communication management, alongside systemic approaches to understanding project environments. The program emphasizes how social complexities impact project success, providing models and strategies for effective stakeholder analysis and interaction.

EP002 - The Future is Digital Adapt Your Business

This episode outlines a strategic approach for businesses to embrace digital transformation. It emphasizes understanding the business's target audience, whether Business-to-Business (B2B) or Business-to-Consumer (B2C), as a foundational step. The material then shifts to developing a robust digital strategy, highlighting the importance of assessing the current state, defining future goals, and prioritizing actions for maximum market value. Finally, it explores a "Toolbox" of digital resources, including general digital tools, Artificial Intelligence (AI) for training and content generation, and automation tools to enhance productivity and reduce operational times.

EP003 - Strategy for SMBs and Entrepreneurs: From Idea to Action

This episode provides a comprehensive guide for developing a business strategy. It begins by emphasizing the importance of understanding the user, whether through a Business-to-Business (B2B) or Business-to-Consumer (B2C) approach, by asking key questions about the target audience and market. The document then outlines crucial elements for developing a strategy, including defining long-term vision and short-term goals, and analyzing competitors. Finally, it addresses the practical challenge of managing resistance to change within an organization, highlighting the significance of clear communication and team involvement to ensure successful implementation.

EE001 - Decoding complexity for SMEs thanks to AI

This is the first extra-episode of the podcast.
In this video episode, we pull back the curtain on how we create our content, revealing the structure that turns AdD's strategic playbooks into practical, scalable solutions. We explore common challenges in project management, from coordinating remote teams to the intricacies of process automation. You'll hear real-world examples and learn how to streamline your workflows and scale your operations. We also dive into the fundamentals of business development and the steps to successful international growth. This episode provides a clear, actionable roadmap for your team, embodying our core values of flexibility, simplicity, and clarity. Tune in to learn how to keep decoding complexity and achieve global growth.

EP004 - Business Innovation Playbook for Business Transformation

This comprehensive episode outlines a Business Innovation Design approach that integrates various disciplines like Design Thinking, Lean Startup, Strategic Foresight, Business Modeling, Agile Development, and Innovation Management. It presents a systematic framework for organizations to innovate, structured around 10 core principles and 24 foundational blocks covering areas from market analysis and product development to financial planning and organizational strategy. The methodology details three iterative phases—Reframe the Context, Design the Value, and Understand the Context—and provides a vast array of tools and activities for each block. Ultimately, this blueprint aims to equip businesses with a robust process to address diverse challenges, envision future possibilities, and effectively bring innovative solutions to market.

EE002 - Business Innovation Playbook for Business Transformation

This is the second extra-pisode of the podcast, as usual, extra-episodes include video in it, this one is related to the episode 4 about "Business Innovation Playbook for Business Transformation" and it outlines a Business Innovation Design approach that integrates various disciplines like Design Thinking, Lean Startup, Strategic Foresight, Business Modeling, Agile Development, and Innovation Management. It presents a systematic framework for organizations to innovate, structured around 10 core principles and 24 foundational blocks covering areas from market analysis and product development to financial planning and organizational strategy. The methodology details three iterative phases—Reframe the Context, Design the Value, and Understand the Context—and provides a vast array of tools and activities for each block. Ultimately, this blueprint aims to equip businesses with a robust process to address diverse challenges, envision future possibilities, and effectively bring innovative solutions to market.

EP005 - Decoding Communication, Mastering Hidden Meanings

This comprehensive episode offers a detailed exploration of communication techniques and skills. It begins by defining communication, its conceptual components, functions, and various types, including interpersonal, group, and mass communication, explaining how these affect to team managers. The text further breaks down the elements of communication, such as sender, receiver, message, code, channel, and context, also accounting for noise and feedback and their influence within the project dynamic. Several communication models are presented. Finally, the document addresses communication within organizations and meticulously outlines the challenges and barriers to effective communication, emphasizing the critical role of active listening and the social nature of language

EP006 - Demystifying AI for SMEs From Hype to Practical, Scalable Solutions

This episode explores the practical implementation of Artificial Intelligence for small and medium-sized enterprises (SMEs) and freelancers. It begins by defining AI through various quotes from prominent figures and illustrates the exponential growth of AI models like ChatGPT in terms of training tokens. The document also categorizes AI capabilities, ranging from "No AI" to "Superhuman," outlining where current AI stands and what general AI might achieve. Furthermore, it provides diverse examples of AI applications across sectors like healthcare, hospitality, agriculture, and ergonomics, emphasizing the integration of Big Data and AI to enhance decision-making and operational efficiency. The presentation concludes by highlighting critical factors for AI implementation, such as interoperability, ethical considerations, scalability, and profitability, alongside key steps for developing an AI roadmap.

EP007 - Redefining Sales: From Push to Buyer to Led Growth

This episode outlines modern sales systems, emphasizing a customer-centric and buyer-led approach as opposed to outdated, seller-pushed tactics. It highlights the limitations of traditional selling methods, such as burnout for sales teams and buyer frustration, and presents statistics on buyer preferences for rep-free and remote purchasing. The core message is that businesses must understand the customer journey and design sales systems around how buyers want to buy**. The document details three key phases: Awareness, focusing on being present in buyer spaces; Attraction, aiming to convert awareness into active interest through valuable content; and Conversion, centered on reducing friction and risk for buyers to make a decision. The overall goal is to equip sales teams with strategies to consistently and helpfully engage with customers where they already are.

EE003 - Redefining Sales: From Push to Buyer to Led Growth

This is the third extra-pisode of the podcast, as usual, extra-episodes include video in it, this one is related to the episode 7 about "Redefining Sales: From Push to Buyer-Led Growth" and it outlines modern sales systems, emphasizing a customer-centric and buyer-led approach as opposed to outdated, seller-pushed tactics. It highlights the limitations of traditional selling methods, such as burnout for sales teams and buyer frustration, and presents statistics on buyer preferences for rep-free and remote purchasing. The core message is that businesses must understand the customer journey and design sales systems around how buyers want to buy. The document details three key phases: Awareness, focusing on being present in buyer spaces; Attraction, aiming to convert awareness into active interest through valuable content; and Conversion, centered on reducing friction and risk for buyers to make a decision. The overall goal is to equip sales teams with strategies to consistently and helpfully engage with customers where they already are.

EP008 - A Success Story of Rapid Growth and Its Challenges

This episode describes how an industrial manufacturer experienced uncontrolled rapid growth over four years, resulting in a two-hundred-percent increase in staff and significant organizational chaos. This expansion led to major internal issues, including a lack of defined processes, conflicting project goals, and confusing supply chain relationships. Recognizing the problem was rooted in management rather than just technical issues, the manufacturer's cybersecurity partner, Kentia Engineering, brought in a new firm (AdD Global) to mediate. AdD conducted an intensive two-day workshop focused on project management and communication to create a structured and actionable plan. Ultimately, this intervention led to the client achieving clarity, improving supplier relations, and establishing a long-term collaboration with their cybersecurity advisor.

• About this success story [EN]
• Sobre este caso de éxito [ES]

EE004 - A Success Story of Rapid Growth and Its Challenges

Listen and watch to this fourth extra-episode of AdD Decode to explore a powerful success story in project management!An industrial manufacturer's rapid 200% staff growth created organizational chaos, confused supplier relationships, and a critical threat to a product launch and audit. Our partner recognized that the root issue was management dysfunction. AdD Global was brought in to act as mediators and organizers.Through an intensive two-day workshop, we applied our expertise in project management to replace the chaos with structure, delivering practical, scalable solutions. We established a clear, concise action plan, assigned responsibilities, and set concrete deadlines. The intervention not only improved their relationship between the enf-customer and their supplier (our partner) but also optimized management with all other suppliers. Discover how this focus on clarity and structure led to successful business development and a multi-year collaboration.

• About this success story [EN]
• Sobre este caso de éxito [ES]

EP009 - The Conflict Architects Blueprint Mastering Trust in SMBs

This episode provides a detailed overview of the initial stages of the mediation process in project management, focusing specifically on the pre-mediation and reception phase. It outlines the characteristics, objectives, and essential tasks of this crucial opening stage, emphasizing the importance of establishing trust, neutrality, and clear communication. The focus is on the role of the Project leader as a channel for mediation within the ongoing project or business. This is a key hability in mid and senior management to avoid the chaos within organizations and teams.

EP010 - Conflict Resultion for Remote and Multicultural Teams

The episode provides an extensive overview of how to manage conflic in remote and multicultural teams, focusing specifically on the crucial initial phase known as "Tell Me" (or "Cuentame"), which initiates the structured dialogue between conflicting parties. This stage is presented as essential for transitioning from conflict to constructive dialogue, emphasizing the role of the manager in establishing an emotionally safe and equitable space for narrative sharing, emotional validation, and the emergence of shared interests. The conversation systematically details the leader's key functions, such as active listening, managing silence, and regulating dialogue, alongside an exhaustive list of communicative tools necessary for exploring the conflict, including various types of questions (open, closed, and circular), paraphrasing, and the strategic use of first-person messaging to foster responsibility and reduce confrontation. Finally, it outlines the importance of constructing a shared agenda as a methodological tool for transitioning the gathered narratives into a collaborative, structured path toward resolution.

EP011 - Beyond the Handshake when Achieving International Negotiations

The episode provides an extensive overview of the settlement or negotiation within the achievement of international deals, outlining its strategic importance as the stage where parties collaboratively construct viable solutions. It details the objectives of this process, focusing on achieving a legitimate, balanced agreement through guided dialogue and the transformation of conflict narratives. Furthermore, the dialog thoroughly explores the two dimensions of negotiation: the process, which involves structure and time management, and the crucial distinction between the substantive (content-based) and relational (emotional and communicational) aspects. Finally, the source dedicates significant attention to the seven elements that make a difference (Alternatives, Interests, Options, Criteria of Legitimacy, Communication, Relationship, and Commitment) and the various skills and tactics—both basic and strategic—necessary for effective negotiation and deal making.

EP012 - Beyond the Signature: Transforming Global Contracts

The episode focuses on the concluding Agreement Phase of the negotiation process. It thoroughly discusses the nature and requirements of a negoation agreement, emphasizing that while the agreement is binding between parties, it does not automatically possess enforceable legal status unless formally executed. Crucially, the dialogue details the two primary methods for conferring executive legal force: elevation to a public deed before a notary or judicial homologation if the mediation occurred during a court case. Finally, the episode also addresses the procedural implications of enforcement, including rules for competent courts, judicial control, statutes of limitation, and the handling of cross-border conflicts.

EP013 - The AI Explosion: Decoding the Foundation of Artificial Intelligence

The episode provides an overview of a session focusing on Artificial Intelligence (IA). The discussion outlines the purpose of defining IA, and discusses its application to business models, framing it as a "potenciador" or enhancer. It explores the history and rapid evolution of IA, citing the conjunction of factors in 2012 and the rise of AI wars in 2022-2023, with significant attention paid to Large Language Models (LLMs) and their emergente behavior, applications, and challenges like hallucination. Furthermore, the presentation covers technical aspects such as Convolutional Neural Network Architecture, various IA applications like computer vision and natural language processing, and crucial related topics including the legal frame, ethical aspects, and the controversial field of decensorship of LLM models.

EE005 - Demystifying AI

The especial episode provides an overview of a session focusing on Artificial Intelligence (IA). The video outlines the purpose of defining IA, and discusses its application to business models, framing it as a "potenciador" or enhancer. It explores the history and rapid evolution of IA, citing the conjunction of factors in 2012 and the rise of AI wars in 2022-2023, with significant attention paid to Large Language Models (LLMs) and their emergente behavior, applications, and challenges like hallucination. Furthermore, the presentation covers technical aspects such as Convolutional Neural Network Architecture, various IA applications like computer vision and natural language processing, and crucial related topics including the legal frame, ethical aspects, and the controversial field of decensorship on LLM models.

EP014 - Success Story of the Commercial Mission to Japan in October 2025

This episode details the outcomes of a Commercial Mission to Japan in 2025 undertaken by AdD, focusing on international expansion and business integration within the Japanese market. Key activities included Pablo Gallardo, the AdD founder, facilitating a workshop on decision-making at CIC Tokyo and engaging in extensive networking and business events to build crucial personal and professional relationships. The mission successfully secured some significant partnerships to offer comprehensive market-entry services for foreign brands aiming for the Asian market. Furthermore, AdD fulfilled client mandates by establishing a new suppliers network in Japan, matching specific requirements and closing contracts on-site. Finally, the mission culminated in establishing a new cooperation program with Japanese investors to help solid Japanese businesses and Startups expand their activities into Europe.

• About this Commercial Mission

EE006- Success in the Commercial Mission to Japan 2025

How do successful European businesses crack the complex Japanese market? In this exclusive episode of AdD Decode, we unpack the critical, real-world outcomes of our 2025 Japan Commercial Mission, revealing the blueprint for effective B2B international expansion and high-value integration in Asia.AdD's founder, Pablo Gallardo, led the charge, focusing on building long-term trust—the true currency of Japanese business.Inside the Episode:
The AdD Strategy Workshop: Discover the decision-making framework Pablo Gallardo facilitated at CIC Tokyo, showing how we bring clarity to intricate cross-border challenges for C-suite leaders.Supplier Network Success: Learn how AdD fulfilled a crucial client mandate by establishing a robust, compliant supplier network in Japan, securing contracts and matching specific requirements on-site.High-Value Partnerships: We secured significant cross-border partnerships to offer foreign brands a strategic, simplified route for Asian market entry, directly challenging the complexities of global integration.The Europe-Asia Business Bridge: Find out about the new cooperation program established with Japanese investors aimed at helping solid Japanese businesses and Startups expand their activities into Europe.Are you planning your next major market move? The most successful expansions start with reliable intelligence.

• About this Commercial Mission

EP015 - Why Optimizing One Part Can Break the Whole System

_Is "efficiency" in one department creating chaos in another?
In this episode of AdD Decode, we challenge the dangerous temptation of local optimization. We argue that focusing on a single metric or silo without looking at the whole ecosystem is the fastest way to damage your business.
To solve this, we borrow a powerful mental model from high-stakes engineering: Reliability Centered Maintenance (RCM). We explore how applying RCM principles to organizational leadership can transform how you handle risk and strategy.
Key Strategic Takeaways:
The Systems View: Why "fixing" a weak link often just moves the bottleneck.
Context is King: How to define assets and functions clearly before acting.
Radical Honesty: Identifying the root causes of failure (and risk) without the corporate fluff.
Strategy as a Loop: Why your strategy is never "done"—it requires the continuous implementation and review cycle found in the 7-step RCM process.Stop optimizing for the part and start securing the whole.
Keywords: Reliability Centered Maintenance (RCM), Systems Thinking, Business Strategy, Risk Management, Organizational Leadership, AdD Global.
_

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Legal Notice - Website

The purpose of this text is to establish and regulate the rules governing use of the website "www.add-g.com" (hereinafter, the “Website”), understood to include all pages and their contents owned by AdD that are accessed through the Website and its sub-domains.
Use of, access to, browsing and viewing of the contents hosted on the Website confer the status of User and imply acceptance of all the conditions contained in this Legal Notice. These conditions shall apply regardless of any mandatory Licence of Use that may apply. The User undertakes to read this Legal Notice carefully each time they intend to use the Website, as it and the conditions of use it contains may be amended.
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1. OWNER OF THE WEBSITE
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September 2025

A Rapid Growth and Its Challenges: An AdD's Success Story

It all started with one of our partners, Kentia Engineering, a leading engineering company with focus on research and development. They were working with an industrial manufacturer experiencing meteoric growth. In just four years, the company had growth the staff by 200%.This rapid success, while impressive, brought with it a series of organisational issues. The company lacked clear internal processes and a defined strategic direction. To make matters worse, the owner would often change project goals, creating confusion and misalignment within the teams. While the employees were motivated by the potential for growth, the lack of structure was a major obstacle.The industrial manufacturer, who was the client of Kentia, our partner, also had supply chain problems. They came from a smaller company that had now become their trusted supplier, but the relationship between them, and with other suppliers, was confused and poorly structured.The situation was critical: the lack of processes, communication, and resources threatened the company's ability to launch its product on time and pass a crucial audit. Our partner, in their role as an advisor in cibersecurity, understood that the underlying problem was not just technical, but one of management. It was at this point that they brought us in.

AdD's InterventionWe were invited by Kentia, our trusted partner, for a two-day workshop. Our role was to act as mediators and organisers, with the goal of bringing structure to the chaos.We did not just focus on cybersecurity; we also applied our expertise in project management. Through this intensive workshop, we helped the industrial manufacturer's teams improve their internal communication and strengthen their coordination with all their suppliers, including our partner. The goal was clear: to transform the complexity of their growth into a simple, actionable plan.

The Outcome and Future of the CollaborationAfter the workshop, the result was a clear and concise action plan for the next steps. Weak points were identified, responsibilities were assigned for each task, and concrete deadlines were established. For the first time in a long time, the end-client had a clear vision of how to achieve their goal.The industrial manufacturing company was extremely satisfied. We not only managed to improve their relationship with their supplier in cybersecurity (our partner) but also helped them optimise their management with the rest of their suppliers.The success was so significant that, although they had not planned to celebrate the milestone, the industrial manufacturer and their cybersecurity advisor have confirmed a collaboration for several years. This is tangible proof that trust and clarity in project management are the foundation of lasting commercial relationships.

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Septiembre 2025

Un Crecimiento Acelerado y sus Desafíos: Historia de un Caso de Éxito de AdD

Todo comenzó con nuestro socio, Kentia Engineering, una destacada empresa de ingeniería de desarrollo e investigación . Estaban trabajando con una empresa en crecimiento meteórico, un fabricante industrial que, en solo cuatro años, había conseguido hacer crecer la plantilla en un 200%.Este éxito tan rápido, aunque impresionante, trajo consigo una serie de problemas de organización. La empresa carecía de procesos internos claros y de una dirección estratégica definida. Para empeorar las cosas, el dueño a menudo cambiaba los objetivos del proyecto, creando confusión y desalineación entre los equipos. A pesar de que los empleados estaban motivados por el potencial de crecimiento, la falta de estructura era un obstáculo importante.El fabricante industrial, que es el cliente final de esta historia, también tenía problemas en su cadena de suministro. Venía de una empresa más pequeña que ahora se había convertido en su proveedor de confianza, pero la relación entre ellos, y con otros proveedores, era confusa y poco estructurada.La situación era crítica: la falta de procesos, comunicación y recursos amenazaba la capacidad de la empresa para lanzar su producto a tiempo y superar una auditoría crucial. Nuestro socio, en su rol de asesor de ciberseguridad, entendió que el problema de fondo no era solo técnico, sino de gestión. Fue en ese momento que nos involucraron.

La Intervención de AdDFuimos invitados por nuestro socio, Kentia, para un taller de dos días. Nuestro rol fue el de mediadores y organizadores, con el objetivo de traer estructura al caos.No solo nos centramos en la ciberseguridad, sino que también aplicamos nuestra experiencia en gestión de proyectos. A través de este taller intensivo, ayudamos a los equipos del fabricante industrial a mejorar la comunicación interna y a fortalecer la coordinación con sus proveedores, incluido nuestro socio, que era proveedor del cliente final. El objetivo era claro: transformar la complejidad de su crecimiento en un plan de acción sencillo y factible.

El Resultado y el Futuro de la ColaboraciónDespués del taller, el resultado fue un plan de acción claro y conciso para los próximos pasos. Se identificaron los puntos débiles, se asignaron responsables para cada tarea y se establecieron plazos concretos. Por primera vez en mucho tiempo, el cliente final tuvo una visión clara de cómo alcanzar su objetivo.La empresa fabricante industrial quedó muy satisfecha. No solo conseguimos mejorar su relación con Kentia, su proveedor y nuestro asociado, sino que también los ayudamos a optimizar su gestión con el resto de sus proveedores.El éxito fue tan contundente que, aunque no tenían planeado celebrar el hito, el fabricante industrial y su proveedor de asesoramiento en ciberseguridad han confirmado una colaboración de varios años más. Una prueba tangible de que la confianza y la claridad en la gestión de proyectos son la base de las relaciones comerciales duraderas.

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November 2024

Organizing Chaos: The True Role of a Project Manager

Let’s face it: every project is chaotic, this is a fact ! There are changing priorities, unexpected problems, and updates that make even the most detailed plans feel shaky at times. But here is the catch: the chaos is not the enemy but, actually, a very important part of the project. Moreover, the real job of the project manager is no other than to embrace that chaos, organize it, and pull results from it.Chaos in project management comes from everywhere: changing requirements, limited resources, updated timelines, and unforeseen risks. Projects rarely follow perfectly the given plan, and frankly, that is what makes them exciting! This is also the reason why project managers are not just planners but rather problem solvers.Your job as a project manager is not about controlling every single detail (that is unrealistic!) but organizing the unpredictability, and motivate the team to reach success.

How do you bring order into chaos?In order to organize the mess while keeping everyone focused on the end goal, you will need to set clear goals that provide focus and direction, so even when the ground shakes beneath you, knowing where you all are headed keeps everyone aligned and working as a team.Flexibility is key here: in a dynamic environment, rigid structures can break under pressure, so you must know where agility comes in, being able to adapt while keeping the end goal in sight. Clear communication is another critical tool, since regular updates and transparent conversations help you avoid confusions that usually bring only frustration. However, when everyone is informed and everyone knows the next steps, the disorder becomes manageable.On the other hand, you must somehow be able to expect the unexpected with the help of risk management methodologies and experience. Remember that it is not just about identifying risks but also about preparing the team to act quickly, simple and confidently when (and, if you are lucky, sometimes even before) those risks become reality.Of course, no project manager can manage chaos alone: delegating tasks and trusting the team to handle their responsibilities is a crucial part of reducing bottlenecks. When each member of the team owns their part of the activities in an autonomous way, this spreads the load, making chaos more manageable for everyone.

How do you deliver outcomes in the midst of chaos?At the end of the day, the real measure of a project manager is how well you can deliver results. Below a summary of tools we usually use to progress:

The Project Manager: a conductor of controlled chaosThe beauty of project management is that you are not here to control the chaos but to use it, turning what might feel like disorganization into progress, ensuring that all the pieces come together as a puzzle. Your real success lies in how well you guide the teams through unpredictability and complexity while keeping them focused on the results.Project Managers shape the unpredictability, work on solving problems, and lead with adaptability.

ConclusionChaos is not a barrier to project success but rather an inevitable part of the process. The best project managers do not try to eliminate chaos but instead, use it to their advantage; with clear objectives, flexibility, effective communication, and a focus on results, you will be able to turn chaos into productivity and deliver successful outcomes, no matter how turbulent the journey.At the end of the day, your job as project managers is to drive your team through the unpredictable, ensuring the possible outcome for the project.

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December 2025

NISE Seville 2025 - New Industry Southern Europe

The future of industry is not about adding more layers. It’s about stripping them back to reveal a clear path forward.That was the energy at NISE Seville (New Industry in Southern Europe) in December 2025. We were proud to be right in the thick of it at Stand n33, hosted by the Junta de Andalucía.The Mission: Cutting Through the Noise Surrounded by the buzz of digital transformation and green industry, our message was simple: innovation creates complexity, but strategy demands clarity.We did not just talk shop; we dissected the challenges facing businesses today. From AI integration to international expansion, the questions were real, and the need for actionable systems was urgent.Strategic Alliances Recharged Progress rarely happens in isolation. It was fantastic to reconnect with partners who understand the value of precision.

Kentia: A reunion focused on shared vision and future impact.

OCBO: Strengthening ties to ensure we continue delivering seamless solutions.

The Takeaway NISE Seville proved one thing: the appetite for clarity is massive. The technology is there. The ambition is there. The only missing piece for many is the roadmap.We left Seville not just with business cards, but with a reinforced commitment to turn this industrial complexity into your competitive advantage.Complexity is a choice. What’s your next move?

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November 2025

📰 PRESS RELEASE - AdD Global & Spanish Chamber of Commerce in Morocco: A Strategic Alliance for Growth

MÁLAGA, SPAIN – As originally highlighted by Malaga-Startups, AdD Global has officially formalized a strategic collaboration with the Official Chamber of Commerce of Spain in Morocco (Tangier-Nador-Kenitra).This new alliance reinforces a shared commitment: to dismantle the complexity of market entry and build a direct, operational bridge for SMEs and organisations growing between Spain and Morocco.A collaboration built for action and designed to move beyond traditional support. By integrating the Chamber’s institutional authority with AdD’s expertise in Internationalisation, Operations, and AI-Driven Systems, they are creating a practical ecosystem for growth.The objective is clear: enable companies to accelerate development and adopt technologies that solve real-world friction.What this means for business:✅ Guided Internationalisation: Strategic accompaniment for market entry and commercial missions, removing the guesswork from customs and logistics.✅ Operational Precision: comprehensive diagnosis to optimize critical flows: from sales and project management to production.✅ AI-Driven Systems: The development of custom intelligent agents to reduce manual complexity and sharpen decision-making.Strategic InsightThe Official Chamber of Commerce of Spain in Morocco views this collaboration as a gateway for companies to scale with security. For AdD, it is an opportunity to apply their core philosophy (Flexibility, Simplicity, Clarity) to a vital economic corridor."Borders limit maps, not ambition. Our goal is for companies to take the international leap with order, strategy, and modern tools that genuinely add value."— Pablo Gallardo Martínez, Founder of AdD Global.About AdD GlobalAdD Global is a strategic partner based in Málaga, transforming organisational complexity into clear, actionable advantage. They accompany SMEs and organisations through expansion, operational transformation, and advanced digitalisation.

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January 2026

On the Ground in Bilbao: Inside BeGas Motor

Here is the thing about a production line: you cannot really understand it from a distance. To really understand a business, you have to be where the work happens.That is why the AdD team travelled to Bilbao to visit the production facilities at BeGas Motor.We started at the BeGas headquarters, but the highlight was stepping out of the meeting room and into the workshop.Seeing the production process firsthand changes everything. It gave you a genuine appreciation for the engineering and the scale of their operations. We did not just talk about the engines; we saw how they are built, piece by piece.Defining the path forward after the tour, we got down to work. The objective was simple: facilitate a space for open discussion.We focused on two things:1) Gaining a clear, shared understanding of the current state at BeGas.2) Defining the next steps to tackle the challenges ahead.It was a productive few days. No noise, just a dedicated team, honest conversations, and a clear focus on what comes next.Big thanks to the BeGas team for the welcome.

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January 2026

The Silent Stakeholder: How Currency Exchange Can Wipe Out Your Project Margin

In international projects, we obsess over the "Iron Triangle": Scope, Schedule, and Cost. We track every man-hour, negotiate every supplier contract, and monitor every milestone.But there is a "Silent Stakeholder" in every cross-border initiative that can turn a successful delivery into a financial failure, even if you deliver on time and under budget: Foreign Exchange (FX) Risk.If you are managing projects across borders, ignoring currency fluctuation is not just an oversight; it is a strategic error.Receivables vs. PayablesWhen you operate locally, a Euro is a Euro (or a dollar is a dollar). Internationally, the ground is constantly shifting beneath your feet. This risk attacks your project from two directions:1. The Receivables
You sign a contract to deliver a factory abroad. The client pays you in their own currency upon completion in 12 months.> Risk: If the local currency depreciates against your home currency (e.g., Euro) during that year, the 1M€ value you booked at kickoff might only be worth 900k€ when the cash actually lands in your account. You delivered the project perfectly, but your revenue just shrank by 10% due to market forces.2. The Payables
Your project is based in Germany, but your critical technology supplier is in Mexico. You budgeted for the equipment in EUR based on the exchange rate at the project start.> Risk: If the Peso strengthens against the Euro before you pay the invoice, your procurement costs skyrocket. You are now paying "more" for the exact same equipment.The erosion of marginsTaking a practical look, a simplified example to see how this destroys margins.- Project Value: 1.000.000€
- Estimated Cost: 850.000€
- Projected Margin: 15% (150.000€).Now, imagine 40% of your costs are for materials imported from a supplier requiring payment in USD.
If the USD strengthens by just 10% against the Euro during the project lifecycle:- Your material costs increase unexpectedly.
- Your total cost base rises.
- That healthy 15% margin can easily drop to single digits (or zero) without a single operational mistake on the site.How you can mitigate the riskAs leaders, we cannot simply hope the market stays stable. We must engineer financial resilience into the plan just as the technical resilience into the product is incorporated.Here are three ways to protect your margin:- Try to match the currency of your income with the currency of your expenses. If you are getting paid in EUR, try to negotiate contracts with your major suppliers in EUR, regardless of where they are located. This passes the risk down the supply chain.
- In long-term contracts, include fluctuation clauses. If the exchange rate moves beyond a certain threshold (e.g., +/- 5%), the contract price creates a trigger for renegotiation or automatic adjustment.
- Work with your finance department to lock in exchange rates (Forward Contracts) at the start of the project. This costs money (a premium), but it buys certainty.The TakeawayFinancial literacy is a core management skill. You cannot lead an international portfolio if you treat currency exchange as an "accounting problem." It is an operational reality.Don't let the markets dictate your success. Plan for the volatility, protect your margin, and ensure that the value you create is the value you actually keep.Additional Note
In order to ease the currency exchange for our clients in their expansion, AdD has partnered with VFX Financial.
This strategic partnership ensures that excuting in a foreign exchange is not a risk anymore for our clients.

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Why Optimizing One Part Can Break the Whole System

In both engineering and business strategy, there is a dangerous temptation: Local optimization.We see a friction point in one department, one project, or one specific machine, and we obsess over fixing it in isolation. We make that specific gear spin faster. We push that one sales team to double their numbers. But this isolated improvement does not always bring the expected outcome, does it?There is one principle to take into account here:
"Optimizing a part can damage the whole system"It comes from Reliability Centered Maintenance (RCM). While RCM is traditionally used to keep complex industrial assets running, it might also be considered as one of the most effective mental models for organizational leadership.Here is how to apply the "Systems View" of RCM to your business strategy.1. Context is King (Define the Function)
In the RCM cycle, you cannot maintain an asset until you define exactly what it is supposed to do.In business, we often skip this. We try to "optimize" a team without asking how their increased output affects the downstream flow. If you optimize Marketing to generate 1.000 leads, but Operations can only onboard 500 clients, you have not created efficiency: You have created a bottleneck.The Leadership shift: Before greenlighting an optimization project, the following question might save an important amount of resources: Does maximizing this metric support the overall system, or does it stress-test a weaker link elsewhere?2. Radical Honesty About Risk (Failure Modes)
How exactly could this break, and what is the root cause?In the boardroom, we often settle for optimism. In engineering, optimism is a liability. When scaling a business unit or entering a new market, we must identify the root causes of potential failure, and not just the symptoms.Symptom: "We missed the deadline."Root Cause: We optimized for feature quantity (Development) rather than integration stability (QA).3. Strategy is a Loop, Not a Line
The RCM shows a circle for a reason. After implemeting and reviewing iy, you must get right back to Step 1.A static strategy is a dead strategy. The market changes, technology shifts, and your internal capabilities evolve. The "maintenance strategy" for your business must be reviewed constantly. What worked to get you from A to B will likely be the exact mechanism that breaks your system when you try to reach C.The Bottom Line
True reliability (whether in a robotic arm on a production line or in an international expansion plan) never comes from looking at the squeaky wheel in isolation. It comes from looking at the whole.Our challenge: Look at your current "problem child" project or department and not focus on just fixing the part but optimizing the whole system.

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